Nothing wrong with selling as such. It's the product that really matters.

I just listened to the current leader of my country on BBC and the SKY 'explaining' what he was going to do after what has recently transpired.

And my jaw dropped that the best he, and his crack squad, could come up with in the time since the series of drubbings is... more of the same bunker-denial: 'they have learned and are listening and are getting on the the job..'. and a score more hackneyed, meaningless and now discredited (hint: check the election results from the people) sound bytes!!!!?

This is a badly cracked record that is not playing... at all.

The interviewers could barely keep the incredulity out of their voices that fair questions could not elicit anything more substantive than vague, future-alluding drivel... ignoring the 12 years trying.

Interesting to note the main thrust of the 'counterattack/defence/whatever it gets spun as' , from a government either bereft of actual suggestions and/or replete with way too many that have gone pear-shaped, is to dismiss the opposition as just 'salesmen'.

Yes, so? I can think of no aspect of life that does not involve selling, and people who are good at doing it are pretty good leaders. Seems better than pretty much (looking at the polls) having policies no one is buying.

The Tories will now have to flesh out their substance a lot more now, and they have had a luxury by being in opposition a while now to enjoy the role of critic.

Thing is, it seesm optimistic for the incumbent to figure the best way to stay calm in the bunker is say nothing is wrong down there, and pointing everywhere else (including the electorate) as being at fault for not seeing this emerging truth.

Let's see what happens over the next 2 years. It's for the Conservatives to lose. And in my county even more, as Labour doesn't even bother to field a candidate, so there will be no sending messages or tactical stuff, just trying to see what might actually make the future worth.