I can't heeear you... la,la,la!

An interesting piece on blogging:

On the importance of engagement in blogging...

It has long struck me that 'real' journalists (which somehow also includes folk papers or TV just pay to write or read stuff out) have been working through some stages of denial.

First was that it wasn't really happening.
Then that no one was paying any attention.
Now it's not the same, not relevant and hence must be ignored.

Good luck with that, guys.

Fingers in ears...'la, la, la..'