Ask not what...

What a price a job? £700 says MBA graduate

"British man, 26, Oxford graduate, now with added MBA...looking for interesting work anywhere..,"

Good luck to Daniel. I think he has a fine future in PR at least, if the coverage gained on £700 is anything to go by.

Sadly, in the section of media I operate two words rule above all others: end benefit. And to be clear, that is to the customer, as opposed to for the sales person or, in this case, applicant.

Sadly nothing in the pitch above exactly helps me as a potential employer assess what advantage I'd gain from the hire.

But then again, looking at how the current establishment works (sic), I guess it might not matter.