What brands and celebs do you hate?
I have taught my kids that there are few things that require, or deserve the negative energy of hate, especially people one has never met.
However, in terms of brands it is perhaps easier to imagine those who inspire empathy and those... less so.
Top of head, on the plus side: Google. I know the bigger they get, the more harm they seem to be doing, but it's free and makes my life a lot easier and more fun.
On the negative, any where the overpaid numpties at the top get together to think of cunning ways to make people think what they make/do is better than it could be than if they just concentrated on making it good rather than cutting costs to justify their bean-counter existences. And then getting caught out.
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I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.